What they earn
Estimated revenue and RPM, plus monetized status.
How much does YouTube pay per view?
On long videos most creators earn about $0.001 to $0.01 per view from ads. That is $1 to $10 per 1,000 views, or $1,000 to $10,000 per million. Here is why it varies so much, and a calculator for your own number.
Try
Free. No sign-up. 10 a day.- For 100K views
- $400
- For 1M views
- $4,000
- 100K views a month, per year
- $4,800
- Per view
- $0.0040
An estimate of ad revenue only. Your real RPM is in YouTube Studio once you are monetized.
The short answer
YouTube does not pay a fixed amount per view. It shares the money advertisers pay to show ads on your videos, and the creator keeps 55% of it on long videos.
What you end up with per 1,000 views is called RPM. For most long-video channels it lands between $1 and $10. A channel about personal finance can earn more from 100,000 views than an entertainment channel earns from a million.
What YouTube pays at different view counts
| Views | $1 RPM | $2 RPM | $4 RPM | $8 RPM | $15 RPM |
|---|---|---|---|---|---|
| 1,000 views | $1 | $2 | $4 | $8 | $15 |
| 100,000 views | $100 | $200 | $400 | $800 | $1,500 |
| 1 million views | $1,000 | $2,000 | $4,000 | $8,000 | $15,000 |
| 10 million views | $10,000 | $20,000 | $40,000 | $80,000 | $150,000 |
Views: 1,000 views
- $1 RPM
- $1
- $2 RPM
- $2
- $4 RPM
- $4
- $8 RPM
- $8
- $15 RPM
- $15
Views: 100,000 views
- $1 RPM
- $100
- $2 RPM
- $200
- $4 RPM
- $400
- $8 RPM
- $800
- $15 RPM
- $1,500
Views: 1 million views
- $1 RPM
- $1,000
- $2 RPM
- $2,000
- $4 RPM
- $4,000
- $8 RPM
- $8,000
- $15 RPM
- $15,000
Views: 10 million views
- $1 RPM
- $10,000
- $2 RPM
- $20,000
- $4 RPM
- $40,000
- $8 RPM
- $80,000
- $15 RPM
- $150,000
RPM is what the creator keeps per 1,000 views, after YouTube's share. Long videos only. Shorts pay far less.
What decides how much a view pays
- The topic. Advertisers pay more to reach people about to spend money. Finance, business and software pay several times what gaming or music do.
- Where viewers live. A view from the United States, Canada, the UK or Australia pays much more than a view from a country where ads are cheap.
- Video length. Videos over 8 minutes can carry ads in the middle, so they earn more per view than short ones.
- Long video or Short. Shorts share a pool of ad money and pay a small fraction of what long videos do, often a few cents per 1,000 views.
- Time of year. Ad prices rise before the holidays and drop in January.
- Who is watching. Viewers on YouTube Premium pay through their subscription, and some views show no ad at all.
RPM and CPM are not the same
CPM is what advertisers pay for 1,000 ad views. RPM is what you actually receive for 1,000 video views, counting every view, including the ones with no ad, and after YouTube takes its share.
YouTube keeps 45% of ad revenue on long videos and pays the creator 55%. On Shorts the creator keeps 45% of the money allocated to their views. RPM is always the lower number and it is the one to plan with.
When a channel starts getting paid
Views pay nothing until the channel is in the YouTube Partner Program. For ad revenue that takes 1,000 subscribers plus either 4,000 public watch hours in the last 12 months or 10 million public Shorts views in the last 90 days.
Want to know if a specific channel is already earning? The monetization checker runs a live check.
Ads are only part of what a channel earns
Many channels earn more from what they sell than from ads: sponsorships, digital products, memberships and affiliate links. A small channel with a product can out-earn a large one that relies on ads.
Algrow shows this for every channel it tracks: whether it is monetized, when that changed, and what it sells besides ads.
See what real channels earn and sell
Inside Algrow, every channel shows its estimated revenue, what it sells and who it works with.
What they sell
Digital products, affiliate links and sponsorships on each channel.
Networks
Which network a channel is under, and the channels doing well in it.
Algrow
See how any channel makes its money
Algrow tracks millions of YouTube channels and videos every day, so you can see what is working and what to make next.
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Questions
How much does YouTube pay per view?
Most long-video channels earn roughly $0.001 to $0.01 per view from ads, which is $1 to $10 per 1,000 views. Finance and business topics can pay more, and Shorts pay far less.
How much does YouTube pay for 1 million views?
Usually between $1,000 and $10,000 for long videos, depending on the topic and where the viewers live. One million Shorts views typically pays tens of dollars, not thousands.
How much does YouTube pay per 1,000 views?
That number is called RPM. Most long-video channels see about $1 to $10. It is shown in YouTube Studio once a channel is monetized.
How many views do you need to make $1,000?
At a $4 RPM, 250,000 views. At $2, 500,000 views. At $10, 100,000 views.
Does YouTube pay for views or for ads?
For ads. A view only earns money when an ad is shown or the viewer has YouTube Premium, which is why two videos with the same views can pay very different amounts.
Do YouTubers get paid for likes or subscribers?
No. Likes and subscribers pay nothing directly. Subscribers count towards joining the Partner Program, and after that only views with ads earn money.